An example of an E-commerce success and its causes

E-commerce contains buying and selling of product or service information, exchanging the product over computer network such as internet and the World Wide Web. An example of an E-commerce success is eBay. It is the world’s largest and most prevalent online marketplace which can buy and sell easier locally, nationally, and globally. Business and individual can perform their business such as buying and selling mobile phones, computer, clothing, shoes, accessories, camera and so on through the internet and web so that business can make profit and individual can earn a great living from selling on eBay.

eBay succeeds because it takes advantage of the internet opportunity, targets the right customer need that is by providing online auction at the right time. Before that, auctions are not popular among people but it has then become common at eBay. Now eBay has created customer need that is by creating an auction for everyone at anytime and anywhere. Auctions are just one click away from the mouse and this is also the time when number of internet users increases tremendously. This is why we say eBay targeted the right market at the right time.

The cause for eBay’s success is because it has taken the same role as the government that plays in the wider economy. For example: eBay sets the rules for commerce and implement them in order for transactions to be fair, cheap and foreseeable. Majority of the consumers can buy and sell with reasonable confidence as well as they will also get what they were promised, even though eBay still have flaws that are not perfect such as fraud and irregularities. Nowadays on the eBay marketplace, they continue to innovate and amalgamate the policies and technologies that make day-to-day activities even more faithful, honest, and efficient.