Discuss how e-commerce can reduce cycle time, improve employees' empowerment and facilitate customer support

E-commerce able to reduce the time cycle from the inception of an idea to its implementation on the trading market in the sense of the ability in providing customers with a service faster than other competitors and gaining competitive advantage. For instance, organization which sells digital product are providing electronically delivered products with supporting raw intelligence data to customers to reduce the time and effort and increase the quality of reporting. This may reduce the inconveniency and time to setup a retail store to make the sales. E-commerce effectively helps the salespeople and customer service employees who are being empowered to increase customer loyalty by making customer feels convenience, fast and happy. Customers no longer need to wait the agent to call up the higher management level for negotiation and customer can satisfy with every negotiation done by empowered agent for instant. Especially these days, the truth of empowerment to employee cannot be denied. In fact, Terrence Foran, chairman and CEO of the Cleveland-based Lake West Group, shows that business-to-business sales is important in this century and retails managers must accept e-commerce business with the employee who can meet the creative, technological and strategic demands of setting up a site to be delegated the authority. E-commerce fac ilitates the customer support where it can be used to properly collect and analyze the relevant customer data. This helps in studying the document online customers or visitors patterns to acquire and retain users. In relations, customer support system is being setting up in most of the organization for providing the customer support service with respect to a consumer product and helps in storing product-related information database to be used. The customer support service system setup for e-commerce helps customer grant access to acquire the product and make application through electronic application form rather than a hardcopy of form.