Corporate blogging is published and used by an organization to reach its organizational goal. Corporate blog has become a new marketing communication tool for companies. Corporate blog has divided into three types and there are internal blogs, external blogs, and CEO blogs. These three types of blogs have been explained at http://en.wikipedia.org/wiki/Corporate_blog .
Corporate blogging has become the new marketing communication tool for companies because it is a way of promoting about anything whether it may be public relations, marketing a new product, improving brand image and for research. Moreover, blog achieves the goal of growing a business because the company expands as it caters to online customers who may come across it. Blogs are a great tool of promoting a business; it can help in interacting with users and display their feedback. When other people view the testimonials made by customers themselves, they will be satisfied as they know that the company is listened to their comments.
Furthermore, corporate blog also is a form of advertising for companies because customer will seek there again and again. Indirectly, there has become an advertisement to the customers. There is a variety of information available in the blog. Therefore, a successful marketing through blogs creates or enters an area of interest where the readers are known the products or services. Finally, the corporate blogging as a success communication tool because company may do public speaking, to build trustworthiness for themselves and boost up their company’s credentials. Blogging has become a new less time consuming and less expensive way to reach potential and current customers. 
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