Thursday, July 3, 2008

Review a local e-commerce site

E-commerce are becoming more world widely use in this globalize and competitive century. A lot of companies in Malaysia had set up their own local e-commerce site to promote and trade their product at large to the public through the internet.The main benefits of e-commerce to businesses and corresponding benefits to consumers in Malaysia include worldwide access and greater choice; enhanced competitiveness and quality of service; mass customization and personalized products and services; elimination of intermediaries and product availability; greater efficiency and lower costs; and new business opportunities and new products and services.

There is a lot e-commerce site in Malaysia; it includes site to
buy computer, book movie ticket, buy electronic product, shop for accessories and more.


Airasia.com
It is a website set up by an airline company where allow users to purchase their service through online. An E-commerce stand a major role for this company functions where allows users conveniently obtain the information need for travel. The main business revenue earned by Airasia.com is from providing flight fare service to traveler. Traveler can obtain cheaper price by booking the fare online without involving travel agent. Other than that, the company provides service that link traveler to find hotel within the departure region and state through online which ease the traveler to have accommodation. There is also some information available in the site which gives knowledge to the traveler who is intended to tour in the departure state. In addition, the site also acts as agent to offer traveler to rent car but is only available for some states. There are more service listed in the website which includes boarding express, further request, check and change fare, route map, and many more. Of course, all these services can be enjoyed by e-payment. Airasia.com provides range of payment ways to suit traveler will.
If possible try to visit Airasia.com and get e-commerce service experience.

Wednesday, July 2, 2008

Corporate Blogging: A new marketing communication tool for companies.





Corporate blogging is published and used by an organization to reach its organizational goal. Corporate blog has become a new marketing communication tool for companies. Corporate blog has divided into three types and there are internal blogs, external blogs, and CEO blogs. These three types of blogs have been explained at http://en.wikipedia.org/wiki/Corporate_blog .



Corporate blogging has become the new marketing communication tool for companies because it is a way of promoting about anything whether it may be public relations, marketing a new product, improving brand image and for research. Moreover, blog achieves the goal of growing a business because the company expands as it caters to online customers who may come across it. Blogs are a great tool of promoting a business; it can help in interacting with users and display their feedback. When other people view the testimonials made by customers themselves, they will be satisfied as they know that the company is listened to their comments.


Furthermore, corporate blog also is a form of advertising for companies because customer will seek there again and again. Indirectly, there has become an advertisement to the customers. There is a variety of information available in the blog. Therefore, a successful marketing through blogs creates or enters an area of interest where the readers are known the products or services. Finally, the corporate blogging as a success communication tool because company may do public speaking, to build trustworthiness for themselves and boost up their company’s credentials. Blogging has become a new less time consuming and less expensive way to reach potential and current customers.

E-government in Malaysia: Its implementation so far and citizen's adoption strategies...

The electronic Government initiative in Malaysia was launched to lead the country into the information age. E-government in Malaysia is referring to the function of internet technology as a stage for providing services, exchanging information, and transacting with citizens and business as well as working together for the benefit of Malaysia and all of the citizens. The vision of the government is to provide service effectively and efficiently to the citizen of Malaysia in order to achieve targets or needs of its citizen and across a different channel. Other than that, E-government also enhances the accessibility, convenience and quality of interface with citizens and business. It will develop information flows and processes to increase the quality and speed of policy growth, improvement and enlargement.There are some examples of the electronic government in the Malaysia such as e-syariah, e-service, electronic labor exchange (ELX), and so on. E-syariah is scheming under e-government flagship application of the Multimedia Super Corridor (MSC).

Case management system incorporate the processes associated with the case management of syariah court. The purpose of the e-Syariah is to enhance the service quality of the syariah court and improve the productivity and efficiency of the management of the Syariah Court. Besides that, it also upholds the splendors of Islam through the ICT.

E-service is a pilot project which is also under electronic Government Flagship within the (MSC). The objective of E-service is to conduct transactions with Government agencies such as Tenaga National Berhad (TNB), Telekom Malaysia Berhad and Road Transport Department (RTD) through internet or e-service kiosks. Therefore, citizens no longer need to queue up and wait for hours to conduct the transaction.


Finally, electronic labor exchange (ELX) is a stop-center of employee market information. It enables employer and job seeker to communicate together in the same area. The purpose of (ELX) is to offer an effective center of labor information and reference. It is also an integrated job matching process, it will be easier for company to find the right employee to fulfill or match their job whereas employees also can search for their interested jobs as well.

Things to take note to prevent e-auction fraud when a consumer participating in an e-auction

What is e-auction???
E-auctions also call online auctions. It refers to those auctions conducted through the Internet with the bidders (from one or more locations) simultaneously bidding to be selected for supplying the items on auction. In other words, the venue for the auction is on an Internet website or platform.

The performance of online auctions has excited purchasing managers who are looking to reduce their costs. The leading web auction sites such as eBay www.ebay.com, Priceline www.priceline.com and Freemarkets www.freemarkets.com have shown the business how to use the Internet to shape the price paid for goods and services. Since eBay launched its pioneer person-to-person auction site in September 1995, online auctions actually have become an important type of web-based business and seem to be becoming more popular.

However, e-auction also got its frauds. There are bid shielding, shilling, fake photos and misleading description, improper grading techniques, loss and damage claims, fake escrow services, bid siphoning, and so on.

But, there are ways of prevention on e-auction fraud. Lets us view the example of the largest internet auctioneer, eBay, which has introduced several measures in an effort to reduce fraud. The following are:

1. User identity verification - eBay uses the services of Equifax to verify user identities for a $5 fee. Verified eBay User, a voluntary program, encourages users to supply eBay with information for online verification. By offering their Social Security number, driver’s license number, and date of birth, users can qualify for the highest level of verification on eBay.

2. Authentication service - Product authentication is a way of determining whether an item is genuine and described appropriately. Authentication is very difficult to perform because it relies on the expertise of the authenticators. Because of their training and experience, experts can (for a fee) often detect counterfeits based on subtle details. However, two expert authenticators may have different opinions about the authenticity of the same item.

3. Grading services - Grading is a way of determining the physical condition of an item, such as “poor quality” or “mint condition.” The actual grading system depends on the type of item being graded. Different items have different grading systems. For example, trading cards are graded from A1 to F1, whereas coins are graded from poor to perfect uncirculated.

4. Feedback Forum - The eBay Feedback Forum allows registered buyers and sellers to build up their online trading reputations. It provides users with the ability to comment on their experiences with other individuals.

5. Insurance policy - eBay offers insurance underwritten by Lloyd’s of London. Users are covered up to $200, with a $25 deductible. The program is provided at no cost to eBay users.

6. Escrow services - For items valued at more than $200 or when either a buyer or seller feels the need for additional security, eBay recommends escrow services (for a fee). With an easy-to-access link to a third-party escrow service, both partners in a deal are protected. The buyer mails the payment to the escrow service, which verifies the payment and alerts the seller when everything checks out. At that point, the seller ships the goods to the buyer. After an agreed-upon inspection period, the buyer notifies the service, which then sends a check to the seller. An example of a provider of online escrow services is tradenable.com.

7. Nonpayment punishment - eBay implemented a policy against those who do not honor their winning bids. To help protect sellers, first-time nonpayment results in a friendly warning. A sterner warning is issued for a second-time offense, a 30-day suspension for a third offense, and indefinite suspension for a fourth offense.

8. Appraisal services - Appraisers use a variety of methods to appraise items, including expert assessment of authenticity and condition and reviewing what comparable items have sold for in the marketplace in recent months. An appraised value is usually accurate at the time of appraisal but may change over time as an item becomes more or less popular in the marketplace.

9. Verification - One way of confirming the identity and evaluating the condition of an item is through verification. With verification, neutral third parties will evaluate and identify an item through a variety of means. For example, some collectors have their item “DNA tagged” for identification purposes. This provides a way of tracking an item if it changes ownership in the future.